It is no secret that I was floored by Shrines, Purity Ring’s 2013 debut album. It was dark, sharp, complex synth pop with southern rap beats thumping through most of the record. Just yesterday, Purity Ring unveiled their new track, “Push Pull.” The lighter feel and the absence of those deep beats from the dirty south can be heard immediately and may herald a newer, more accessible pop sound for the duo. Even if this is a departure from what what Purity Ring previously mastered, it appears their creativity in lyrics and orchestration remains intact. “Push Pull” may be more digestible for the masses but it still has the signature of a matured pop group ready to expand into new terrain.
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December 4, 2014
adamkazansky
everythingwehear 